The WWDC 2013 keynote is in the books and the play­ful spirit the var­i­ous pre­sen­ters had dur­ing the keynote made for a much lighter, focused and more enter­tain­ing keynote than Apple’s put on in recent memory.

The keynote started with a great video that spoke to the direc­tion Apple is headed — the focus that’s required as well as the abil­ity to start over and wipe what you’ve done off the table — a great pre­lude to what was to come in iOS 7.

Design­ing Some­thing Requires Focus

There’s also a “Made in Amer­ica, Designed by Apple” push that Apple is mak­ing, start­ing with the new Mac Pro as evi­denced with the new page and promo video.

Impor­tant Links

• Watch the WWDC 2013 Keynote here
• OS X Mav­er­icks pre­view on Apple​.com
• Mac Pro
• New Mac­Book Air
• iOS 7 page on Apple​.com, iOS 7’s All-​​New Design, iOS 7’s All-​​New Features
• Air­Port Extreme prod­uct page
• Air­Port Time Cap­sule prod­uct page
• iWork for iCloud beta
• iTunes Radio

OS X

• Craig Fed­derighi does a great job of pre­view­ing OS X “Mav­er­icks”. Not sold on the name but it’s what we’ll have to get used to.
• Mul­ti­ple digs at the for­mer design of Calendar.app — “even with­out the stitch­ing it still stays on the screen”
• iBooks and Maps make their first OS X appear­ance with iCloud sync­ing fea­tures from their iOS counterparts.
• Tag­ging and Finder tabs show Apple isn’t fin­ished rethink­ing OS X’s core functions.
• iCloud key­chain will serve as a great intro­duc­tion to the idea behind 1Password. It’ll cover most people’s needs and be eas­ier to use than 1Password but for the rest of us there will still be a need for 1Password.
• Face­Time will be get­ting audio only calls so you don’t always have to have your face/​hair ready to go. We can’t all have Craig Federighi’s hair.

Mac­Book Air /​ Air­Port Extreme

• Up to 12 hour bat­tery life
• 802.11ac wire­less support
• No Retina Dis­play yet which is kind of dis­ap­point­ing. But at least my Mac­Book Air is still rel­a­tively cur­rent.
• New Air­Port Extreme base station
• New Air­Port Time Capsule

Mac Pro Preview

• Phil Schiller had a great line after the Mac Pro promo video played:“Can’t Inno­vate Any­more, My Ass”
• Crazy go nuts stats, num­bers and per­for­mance nerd stuff
• Motion sen­sor to light up the ports when you turn it
• Com­ing later this year…

iCloud and iWork

• iWork in the browser. Meh.
• Works on Win­dows in Safari, Chrome and IE
• iWork for iOS/​Mac update com­ing in the fall

iOS 7

• Pre­view video with new VP of Design Jony Ive
• All new design.
• Nice cut to Jonny Ive dur­ing “Game Cen­ter” dig in the keynote.
• Mul­ti­ple pages of apps within a folder. That looks sweet.
• New swipe ges­ture to go back. Inspired by Riposte perhaps?
• Con­trol Cen­ter looks great for quickly access­ing sys­tem settings
• Mul­ti­task­ing is visual and shows the apps as you scroll through them
• GIF of Phil Schiller nod­ding to C-Fed’s jokes.
• New Photos.app adds Orga­ni­za­tional struc­ture, events and geo-​​tagged photos
• iCloud allows other peo­ple to share into a photo stream
• Siri gets a new voice — female and male
• iOS in the car — 
• App Store — show apps near me, auto-​​updating of apps
• iTunes Radio — free with ads or ad-​​free with iTunes Match sub­scrip­tion. I’m actu­ally more excited about this than I thought I was at first glance. Com­bin­ing own­ing music with inter­net radio is a great way to bridge the gap for those of us who want to both own music and stream it when we want it now.

It’s hard to judge an OS until you’ve had some time on hand with it but at first glance I’m excited about the direc­tion Apple is going with iOS 7. It looks fresh, clean and like the kind of move for­ward that will have us look­ing back at the pre-​​iOS 7 design and won­der­ing how we stared at it for so long.