Despite the outcry of bloggers and tech nerds, Apple will shockingly continue to sell the iPad mini at whatever price it deems necessary to turn a profit and sell a whole bunch.
Philip Schiller, Senior VP of Worldwide Marketing at Apple, defended their pricing:
“The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices. And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that.”
Translation: Cheaper tablets from our competitors are cheap. We sold 100 million iPads when the least expensive model was $399. We think people will happily pay $70 less to continue buying iPads.