iPhone 5 in my hand, this talk of micron-​​precision, fine watch crafts­man­ship, and the com­put­er­ized selec­tion of best-​​match inlays sounds not the least bit bull­shitty or blus­tery. It sim­ply sounds like an expla­na­tion of the level of obses­sion that it takes to cre­ate a mass-​​produced device that feels this, well, nice. It even feels as though they’ve put some seri­ous work into the iPhone’s one his­tor­i­cal weak spot: the home button.

Approx­i­mately 3,200 words on Apple’s lat­est phone. Some­thing to read while you’re wait­ing for iOS 6 to fin­ish down­load­ing and install.