A blog about life amidst technology.

» Gruber on Apple’s iPhone 5 and Music Event

First off, great minds think alike and all that:

What does Apple do when it deems a tech­nol­ogy past its expi­ra­tion date? They aban­don it. What do tech writ­ers do when Apple aban­dons these out­dated but ubiq­ui­tous tech­nolo­gies? They pitch fits. Hap­pened with the floppy drive. Hap­pened when the orig­i­nal iMac went USB-​​only. Hap­pened with opti­cal dri­ves. Hap­pens every few years with dis­play adaptors.

And the event itself:

And what shows they were. When Schiller unveiled the iPhone 5, it rose from the stage floor on a smoothly-​​rising and rotat­ing pedestal, pin­point spot­lights hit­ting the phone and only the phone. The rota­tion of the iPhone atop the pedestal was in per­fect sync with the rota­tion of the iPhone pro­jected on the big screen at the back of the stage. There’s no store where you buy such pedestals; Apple designed and engi­neered it specif­i­cally for this event. It was on stage for about a minute.