The quote you’ll see from the inter­view will likely be this one:

“Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a lit­tle flip­pant but it’s the truth,” said the British designer, who is cred­ited with shap­ing the iPad and iPhone.

But I pre­fer this thought when he was talk­ing about when Apple was nearly dead and Steve Jobs was brought back in to help revive the company:

“You would have thought that, when what stands between you and bank­ruptcy is some money, your focus would be on mak­ing some money, but that was not [Steve Jobs’] preoccupation.