A blog about life amidst technology.

Google Acquires Sparrow

The best (only?) alter­na­tive to Mail.app on your iPhone just got bought by Google. And accord­ing to an arti­cle on The Verge, no new fea­tures will be added to Spar­row, nor should you hold out hope for the teased iPad ver­sion of Spar­row.

As pre­vi­ously men­tioned on this blog (here & here), Spar­row is a nice inter­face for using a Gmail or Google Apps email account. It still is a great email client, even though Google bought the Spar­row team, it’s just dis­ap­point­ing to know the direc­tion they were headed with an inde­pen­dent app will be swal­lowed up inside the Google machine.

Email I Received from Sparrow About their Google Acquisition

It’s ironic that most of Sparrow’s cus­tomers will be noti­fied of this through their app. An app they pur­chased in part because they didn’t like Google’s iOS inter­face or Apple’s Mail.app.

The good news is that Spar­row for iPhone will con­tinue to work as adver­tised when it was pur­chased. And what­ever new fea­tures the Spar­row team were hop­ing to add in will hope­fully be rolled into a new native iOS email app from Google.

As Mark Boul­ton tweeted in response to the news:

…to which I’d add that Spar­row decided to be “eaten” so we can’t put the blame solely on Google.