It’s not our job to appeal to the low­est com­mon denom­i­na­tor. It’s our job to raise it.

Appar­ently a quote from the tele­vi­sion show The West Wing, found from a retweet by Hemant Naidu on Twit­ter. Have to process it a bit but it cer­tainly is an inter­est­ing quote to use when devel­op­ing and design­ing things for the web.