Lefsetz Letter on WWDC

Bob Lef­setz nails the music indus­try (yet again):

And while the major labels wor­ried about Apple’s power in the music indus­try, music is now a foot­note in the company’s port­fo­lio. The iPhone would func­tion just fine WITHOUT music! You’d think rights hold­ers would won­der how they could inte­grate music MORE, instead of leav­ing it out… Where is the Spo­tify app, which has been cre­ated yet not approved by the rights hold­ers? God, every­body would be talk­ing about music THEN!

It’s so true. At one point it would have been hard to imag­ine the iPod/​iPhone with­out music, but now it’s so much more than music. For a lot of peo­ple an iPod touch is more about a cal­en­dar app with the occa­sional game and rarely is the iPod por­tion even ven­tured to.

Old­sters tend not to get it. That the key to the lives of young­sters today is ACCESS! They don’t believe in walls, they want to be able to reach out and touch EVERYBODY! If you erect a wall, young peo­ple ignore it, or destroy it, just to let you know who is boss. You may think the iPhone is a toy, but it’s a com­mu­ni­ca­tions device! It allows you to be in touch with the world EVERYWHERE!